Region-Wide Digital Signage & LED Rollout

Azadea Group needed a consistent, high-impact digital signage presence across multiple international brand storefronts at Beirut Souks, including Adidas, Pull & Bear, and Massimo Dutti, with some locations calling for non-standard shapes and curves rather than off-the-shelf rectangular screens.

Sectrom rolled out large-format LED walls across multiple Azadea-managed storefronts, complemented by curved ticker displays that follow the architectural lines of the Beirut Souks retail spaces. Where standard rectangular panels wouldn’t fit the brief, bespoke shaped LED installations were engineered to match each storefront’s design.

Multiple Azadea-managed brand storefronts, including Adidas, Pull & Bear, and Massimo Dutti, now share a consistent, high-impact digital signage presence at Beirut Souks, with curved and custom-shaped displays that stand out from conventional retail screens.